Insight: From the above histogram and statistic, we can observe that about 4197 users do not click on our ad but only a small fraction of 803 users happen to click our ad. Our CTR is ~16%. This means that about 85% of the people do not click on the ad at all

Insight: Of the all sites on which our ads are placed, we have the top 5 sites in terms of amount of impressions they had. As before, a lot of people happen to see the ads but only few of them end up clicking on them. This is evident by the green bars shown above.

Parallel coordinates plot

Andrews plot

Radviz plot

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